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UX & Optimization

Top 10 Metrics Every Product Team Should Track With Session Replay Tools

A marketer and product team's playbook for data-driven optimization using session replay.

Imagine this scenario: Your team launches a refreshed signup flow. Initial dashboard metrics look healthy—traffic is climbing, and landing page click-throughs are steady. Hundreds of qualified visitors land on the registration form every day.

Then your product lead notices a problem: activation rate dropped by 28%.